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Doing Business in a Pandemic: 5 Things You Should Focus on Now

“May you live in interesting times.” While seemingly a blessing, the expression is normally used ironically; life is better in “uninteresting times” of peace and tranquility than in “interesting” ones, which are usually times of trouble.

These most certainly qualify as “interesting times!”

My clients are asking me what they should be doing to minimize the impact of this pandemic on their businesses and I suspect that you’re wondering as well.

As such let me offer a thought or two about how to navigate the days and months ahead.

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